Malaysia’s first-ever saree-themed bowling tournament rolls in style

Malaysia’s first-ever saree-themed bowling tournament rolls in style

Melissa Fernando

08/03/2025

Participants pose with Actor-Producer Denes Kumar, Film Director Dr Vimala Perumal, News Anchor Datin Logeswari Shanmugam, CEO of DSG Creation Datuk Geethanjali G and PAAVAI founders Khirja, Shalini and Kristna, Sunway Pyramid, March 8, 2025.


PETALING JAYA: Laughter and the swish of colourful sarees filled Sunway Mega Lanes as Malaysia’s first-ever saree-themed bowling tournament, “Saree Up to Strike,” brought together 68 women for a spirited day of competition.

Organised by PAAVAI Looms Empire in conjunction with International Women’s Day, the event challenged participants to balance the grace of traditional attire with the thrill of the sport.

“This tournament is more than just a game, it’s a movement. We want to show that the saree is not just cultural attire but a symbol of strength and versatility,” said Shalini Priyah Mogan, founder of PAAVAI Looms Empire, which was established in October 2024.

The tournament drew an enthusiastic crowd, with notable attendees including Datuk Geethanjali G, CEO of DSG Creation, news anchor Datin Logeswari Shanmugam, film director Dr Vimala Perumal, and actor-producer Denes Kumar.

As bowlers adjusted their pleats and took their shots, excitement filled the air.


Participants listen attentively as organisers from PAAVAI Looms Empire brief them before the start of the 'Saree Up to Strike' Bowling Tournament, Sunway Mega Lanes, Sunway Pyramid, March 8, 2025. Credit: Moganraj Villavan


A participant delivers her shot with precision at the 'Saree Up to Strike' Bowling Tournament, held at Sunway Mega Lanes, Sunway Pyramid, March 8, 2025. Credit: Moganraj Villavan


Grace meets game! Women showcase elegance and skill as they bowl in vibrant sarees, Sunway Mega Lanes, Sunway Pyramid, March 8, 2025. Credit: Moganraj Villavan


Beyond competition, the event highlighted women’s empowerment, blending cultural heritage with contemporary expression.

“Women should feel free to celebrate themselves in every way possible. Events like these provide a platform to foster confidence, self-appreciation and shared celebration,” said Geethanjali.

Meanwhile, Dr Vimala Perumal emphasised the deeper message of the day: “It’s not just about the scores, it’s about appreciating each other.

"When women feel confident, they can do anything. Let’s cheer for one another, that’s the least we can do to help each other shine.” she added.

As PAAVAI Looms Empire wrapped up its debut event, Shalini hinted at more to come. “This is just the beginning. We are committed to making the saree a lifestyle choice for the modern woman.”


Blending tradition with sport, the ladies take to the lanes in sarees for a unique bowling challenge, Sunway Mega Lanes, Sunway Pyramid, March 8, 2025. Credit: Moganraj Villavan



Team 'Majaa' celebrates victory after claiming the top prize for most pins knocked down, presented by Dr. Vimala Perumal at the 'Saree Up to Strike' Bowling Tournament, Sunway Mega Lanes, Sunway Pyramid, March 8, 2025. Credit: Moganraj Villavan