Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky presented, for the very first time in Malaysia – The Valley of the Deer, an affair for whisky lovers to experience Glenfiddich and the magic that goes into creating “the best dram in the valley”.
Glenfiddich brought it's world re-knowned Dufftown Distillery to Malaysia with live size replica's of parts of the distillery.
The Valley of the Deer offered Malaysians a rare behind-the-scenes look of what goes on at one of the world’s most reputable single malt distilleries through an interactive exhibition.
The Valley of the Deer took guests on an interactive journey that showcased the art that goes into the making of every cask of Glenfiddich single malt whisky. Guest experienced an average working day at Glenfiddich’s famous Dufftown distillery.
The Valley of the Deer Experience celebrates the journey on what it took in creating the World’s Most Awarded Single Malt Whisky.
Through their full wall to wall video screens they first took all the guest to the birthplace of Glenfiddich and ran through a brief history of the company
Guest were then ushered into a live size mock up of the distillery to experience live the complete Glenfiddich single malt whisky experience, where you could learn how the trinity of malt, water and wood is crafted to perfection at The Valley Of The Deer.
Glenfiddich Master of Oak and Iron, Ian McDonald, Head Cooper of Glenfiddich, gave a live demonstration of how coopering is done and find out how these barrels will give as much as 65% of the whisky its flavor as it matures. He gave a live demonstration on how an oak barrel is made.
At The Valley of The Deer designated bars guest got to taste and learn more of their favourite whisky via interactive touch screens
HISTORY OF GLENFIDDICH
Glenfiddich is a Speyside single malt Scotch whisky owned and produced by William Grant & Sons in Dufftown, Scotland. Glenfiddich means ‘Valley of the Deer' in Scottish Gaelic, hence the presence of a stag symbol on Glenfiddich bottles.
Glenfiddich is the world's best-selling single-malt whisky[ and also the most awarded at the International Spirits Challenge.
The Glenfiddich Distillery was founded in 1886 by William Grant in Dufftown, Scotland, in the glen of the River Fiddich. The Glenfiddich single malt whisky first ran from the stills on Christmas Day, 1887.
In the 1920s, with prohibition in force in the USA, Glenfiddich was one of a very small number of distilleries to increase production. This put them in a strong position to meet the sudden rise in demand for fine aged whiskies that came with the repeal of prohibition.
In the 1950s, the Grant family built up an onsite infrastructure that included coppersmiths to maintain the copper stills, and a dedicated cooperage that is now one of the very few remaining in distilleries. In 1956 the Grant's brand launched the now-iconic triangular bottle, designed by Hans Schleger.
Following difficult times in the 1960s and '70s, many small, independent distillers were bought up or went out of business. In order to survive, W. Grant & Sons expanded their production of the drink, and introduced advertising campaigns and a visitors' centre. In this period they also took the decision to begin marketing single malt as a premium brand in its own right, effectively creating the modern single malt whisky category
Later, W. Grant & Sons was one of the first distilleries to package its bottles in tubes and gift tins, as well as recognising the importance of the duty-free market for spirits. This marketing strategy was successful, and Glenfiddich has now become the world's best-selling single malt. It is sold in 180 countries, and accounts for about 35% of single malt sales.
Thank you Ms Rozita Shuib, Publisher at SuperDiva Media Of NEWMAN Magazine for the invite.
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