Keld Kristiansen the Tournament Director of the prestigious WTA sanctioned event said every year Carbon Media and BMW strive to get some of the best players in the World to play here in Kuala Lumpur. We are loosing money every year running this event, but we continue to invest in Malaysia,
We hope that the Malaysian Government and Corporate Sponsors will continue to support this event in a bigger way to put Malaysia as a major destination on the WTA map. We can then continue to bring more outstanding players to Malaysia. Malaysia Major Event and MyCEB continue to work with Carbon Media very closely but he looks forward to more support from the Government in 2017. The event is broadcasted all over the world.
He was pleased in the dominant manner Bouchard qualified for the Quarter Finals
Bouchard scored a convincing 6-1, 6-2 win over Japan's Kurumi Nara in the second round .Bouchard, is on a comeback trail, having suffered a spectacular loss of form and an awkward head injury during the US Open last year
EUGENIE BOUCHARD
Tennis glamazon Eugenie Bouchard, 21, named the world's most marketable athlete, beating out male counterparts Neymar and Jordan Spieth
- Eugenie Bouchard jumped 13 places to the top spot on SportsPro's 2015 list
- First female to take out the magazine's first place
- Neymar, 23, came in second and Jordan Spieth, 21, third
- List ranked on age, value, charisma and sponsorship deals
- Experts say Bouchard's social media presence was a major factor
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Canadian Tennis champion Eugenie Bouchard has been named the world's most marketable athlete, beating out a slew of her big-earning male contemporaries.
The 21-year-old is the first female to ever top the annual list by British magazine SportsPro, pushing past the likes of Brazilian footballer Neymar, pro-golfer Jordan Spieth, Five-time Olympic swimming medalist Missy Franklin and F1 racer Lewis Hamilton.
Neymar, 23, came in second place while Spieth, 21, the surprise Masters champion, came in third
It's a grand slam for Bouchard, considering the young star placed 13th on the same list last year, then-lead by Hamilton.
While her breakout year - making the semi-finals of the Australian and French Opens and the finals at Wimbledon - clearly bolstered her position, Bouchard's big drawcard is also her strong social media presence, according to experts.
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Marketing champion: Eugenie Bouchard, 21, of Montreal, has been ranked the most marketable athlete on the planet by SportsPro magazine - the first female to ever land the title
Glamazon: Bouchard is seen left at the WTA Year End Gala Party at the Marina Bay Sands Hotel in Singapore and right at the 11th Annual Desert Smash in La Quinta, California
SportsPro ranks athletes based on a variety of means, including age, value, charisma and sponsorship deals both inside and outside their country.
The rankings are meant to reflect potential over the next three years and not just their current worth.
Bouchard has dropped six of her last seven matches, which SportsPro acknowledges.
'Eugenie Bouchard showed in 2014 that she is an athlete of tremendous potential who is able to make a real connection with her fans,' editor Eoin Connolly told CTV News Montreal.
'The last few months have not gone as she might have hoped but we think her achievements so far are those of a player of substance who will make her mark at the top end of women's tennis over the next three years.
Editorial director James Emmett said Bouchard has what it takes to 'succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet'.
SportPro also noted that Bouchard uses her Twitter and Instagram accounts to successful show 'what life as a young professional athlete looks like'.
Runners up: The 21-year-old Canadian is followed by Brazilian star Neymar (left) and Masters champion Jordan Spieth (right)
Rounding out the top five: Five-time Olympic swimming medalist Missy Franklin (left) came in fourth place and F1 racer Lewis Hamilton (right), who was number one last year, came in fifth
Simon Chadwick, Professor of Sport Business Strategy at Coventry University, told CNN that outside, outside of Tennis, this should be seen as one of Bouchard's main talents.
'Being active, communicating something relevant and actively engaging with followers has brought a particular vibrancy to brands like hers,' he told the network.
'And so, at least for the next 12 months, Bouchard sits at the top of the pile with her combination of success, off-court activity and representation.'
Bouchard is yet to win a Grand Slam title, but is already considered one of the best women's tennis players in the world.
'At 21 and, for now at least, inside the world’s top ten, the gregarious girl from Montreal embodies everything the tour has become; a glamorous, global and staunchly driven reminder of why the WTA, an organisation built on gender equality and enhancing opportunities for women, exists in the first place,' SportsPro said in a news release.
Rounding out the top 10 on the list were Indian cricket player Virat Kohli, basketball star Stephen Curry, Japanese tennis pro Kei Nishikori, British heptathlete Katarina Johnson-Thompson and the incomparable Usain Bolt.
Social media siren: Bouchard's placement was strongly bolstered by her activeness on Twitter and Instagram, according to experts
Read more: http://www.dailymail.co.uk/news/article-3091773/Tennis-glamazon-Eugenie-Bouchard-21-named-world-s-marketable-athlete-beating-male-counterparts-Neymar-Jordan-Spieth.html#ixzz41oIZWnyK
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