Renowned TV Personality, Entrepreneur and Image Consultant Datin Sharifah Shawati Syed Mohd launched her own fashion line "KimBaya" yesterday afternoon at a private event for invited guest and media at the JW Marriott's Hilabi Lounge. The event was launched by MATRADE Chairman Dato Noraini Ahmad
The "KimBaya" design was inspired by the Kimono and Kebaya.
 |
| "KimBaya" Fashion Line |
 |
| "KimBaya" Fashion Line |
The models showcasing her clothing line at the launch were all personal friends of Datin Shawati making it a very cosy event. Her two "Gems", her children Adam and Maya accompanied here on the runway .
 |
| Launching of KimBaya Fashion Line |
All the designs are available online at Adamaya's store on amaxmall.com. On the online mall, Adamaya currently sells designer wear, self enhancement book's, scarves and Halal chilly paste.
https://amaxmall.com/mystore/adamaya
Getting To Know Datin Shawati...
Starting out as a flight stewardess, then a TV3 celebrity host to now being a respected Entrepenuer an and Image Consultant, Datin Shawati's new fashion line is just another addition to her current business portfolio
 |
| Datin Sharifah Shawati |
Datin Shawati is the CEO of Adamaya Consultancy and Services Sdn Bhd and Adamaya Marketing Sdn Bhd producing skincare, hair care, cosmetics, healthcare, household and specialty products with the brand name of Adamaya.
She is also an author of an image book – “Your Image is Your Best Asset”, who has a gifted talent in fashion sense and image transformation. In February 2005, through the Image Asia Training, now known as Academy Image Mastery, Singapore in collaboration with the London Image Institute, she has been certified as a Professional Image Trainer by the Masters in the Industry Christina Ong & Lynne Marks. She is also a member of Association of Image Consultants International (AICI).
Datin Shawati has a Bachelors Degree in Business Management from Dublin Metropolitan University in Ireland. She is also one of the 500 trainers in Malaysia certified as NS [Neuro-Semantics] & NLP [Neuro –Linguistic] Master Practitioner Coach. These remarkable and exclusive certification enables Datin Shawati to train and coach corporations or individual on developing Emotional Intelligence , The Art of Persuasion, Rapport Building, Communication using powerful words, Understanding Human Beings, Building Healthy Relationships in one’s career and personal life using proven powerful techniques of NLP.
She has collaborated with various magazines in Malaysia as their columnist such as Jelita Magazine for 1 year, Nona Magazine and 2 years for Mingguan MStar (MStar) in The Sunday Star, where she contributed weekly on every aspect of grooming and etiquette from top to toe. She is committed to excellence and desired to empower others lives to their fullest potential. She has been featured in various TV/Radio/Printed Media interviews on her work as an Image Trainer and her professional views pertaining Image Branding, Projection and Building Self Esteem.
Her many experiences begin as a TV Presenter and News Anchor in Kuala Lumpur, Malaysia at a government station called RTM for 5 years. She later joined a private TV station called TV3 for 8 years as an anchor for live talk shows on women’s issues. She also had her own shows called ‘Fesyen’, ‘Di Sebalik Tabir’ and ‘Wanita Hari Ini’ besides reading the prime time bulletins. Her years in broadcasting have allowed her to expand her attributes by appearing as public speaker for various events and emceeing at different social and business events for 13 years.
She has been acknowledged by numerous prestigious magazines as a Fashion Icon, such as ‘One Of The Most Glamorous Women’ by EH! in 2005, ‘Ten Most Stylish Women’ by Her World in 2006, ‘The 10 Most Well Dressed Women’ by Malaysian Tattler in 2007 and ‘The Finalist Of Wanita Ikon’ by Wanita in 2007. She was also awarded the ‘Anugerah Usahawan Kreatif Anak Trengganu’ by the Government from the state Trengganu in 2006.
She is also a Certified Hairstylist with a Diploma in Hairdressing by the A Cut Above Academy, a renowned Hairdressing School in Malaysia.
Datin Shawati’s grace also came from the experiences she gathered during her tenure as a Flight Supervisor in Malaysia Airlines (MAS) for 7 years which stresses on the importance of grooming and deportment. Through these years, she has acquired numerous accreditations and recognition pertaining her fashion sense and style.
.jpg)
