Liverpool announce record New Balance kit deal worth up to £300 million.

Liverpool announce record New Balance kit deal

Published: 5 February 2015 7:51 PM

Premier League giants Liverpool today announced that they have agreed the biggest kit supplier deal in their history with American sportswear manufacturer New Balance.

In 2012 Liverpool signed a six-year deal worth £25 million (RM136.4 million) a season with Warrior Sports, whose parent company is New Balance.

Their kits will be made by New Balance from next season onwards in a deal reportedly worth up to £300 million.

"We are thrilled to announce this partnership with one of the world's leading sportswear brands, which is a record-breaking deal for the club," said Liverpool's chief commercial officer Billy Hogan in a statement.

"Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit." – AFP, February 5, 2015.

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