Putra Brand Awards 2023 is the premier brand awards in Malaysia
The Putra Brand Awards is the only brand awards in the country endorsed by MATRADE and supported by the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA) and the Malaysian Digital Association (MDA).
Utilising a robust consumer research methodology developed by a research partner, 6000 consumers will determine Malaysia’s favourite brands within multiple categories, with each category being awarded a Platinum (was introduced in Putra Brand Awards 2019), Gold, Silver and/or Bronze for the most preferred brands. Hence, the judges of the Putra Brand Awards are the Malaysian consumers!
The Putra Aria Brand Awards was established in 2022 by the Association of Accredited Advertising Agents Malaysia (4As) to efficiently and inclusively serve the creative industry by highlighting branding efforts across all segments.
Measured by consumer preference growth, the organisation aims to recognise brands’ excellence within the marketing and advertising landscape.
Today’s awards ceremony covered 24 categories, including entertainment, banking, investment and insurance, e-commerce, home improvement, automotive, communication networks and media.
