Malaysia Lights Up Britain At Launch Of Tourism Malaysia 2014 Campaign

Malaysia lights up Britain to win big boost for tourism

AN EXOTIC burst of Malaysia dazzled in the autumn grey of London yesterday at the launch of a campaign to lure more British tourists.

Director General of Tourism Dato Mirza helps launch Visit Malaysia 2014 [EXPRESS NEWSPAPERS]

Traditional Malaysian dancers and a convoy of decorated double-decker buses added a splash of colour as they headed to the World Travel Market.

Malaysian dignitaries including High Commissioner Dato Sri Zakaria Sulong joined representatives from around the world for the industry’s biggest UK exhibition.

Honourable Minister of Tourism and Culture YB Dato Sri Nazri Aziz cut a ribbon to mark the launch of Visit Malaysia 2014.

And Director General of Tourism Malaysia Dato Mirza guaranteed visitors excitement from the moment they step off the plane.

He said: “People will be overwhelmed by the greenery when they first arrive. We have several com­munities which illustrate how diverse we are culturally. Malaysia is so different to anywhere else in the world.”

Malaysia is an assault on the senses from the cities, including capital Kuala Lumpur, to the beaches and jungle, he said.

It is a melting pot of cultures, religions, beliefs and food with everything holidaymakers could want from culture, exotic wildlife and a fusion of world cuisines under one roof.

Dato Sri Zakaria Sulong, Dato Sri Nazri Aziz and Dato Mirza [EXPRESS NEWSPAPERS]

Malaysia is so different to anywhere else in the world

Dato Mirza, Director General of Tourism Malaysia

He said Kuala Lumpur was number four in the world’s top shopping ­destinations – a paradise for tourists with money to spend.

Its vibrant markets, huge malls and designer outlets are ideal for visitors wanting to take advantage of a ­favourable exchange rate.

For those after more culture, Kuala Lumpur is home to museums ­dedicated to every area of interest.

Dato Mirza said: “We have art ­galleries, a museum dedicated to history, ­science and other crafts.”

One of the capital’s main highlights is the iconic Petronas Twin Towers which dominate the skyline.

For the more adventurous there are national parks galore including ­Kinabalu, which lies on the island of Borneo, in Sabah, and is home to the 13,000ft Mount Kinabalu.

Trekking to its peak is one for those who like a challenge, said Dato Mirza.

He added: “The best time to do it is before dawn – you must reach the peak before sunrise, otherwise it becomes shrouded in cloud.”

The Honourable Minister of Tourism and Culture Dato Sri Nazri Aziz with a traditional blowpipe [EXPRESS NEWSPAPERS]

Divers can explore the permanently warm waters which boast a “kaleidoscope” of tropical fish. Wreck diving is also becoming popular with visitors.

Malaysia’s Langkawi archipelago is a hotbed of plush hotels and spas, firmly placing it among the world’s major luxury destinations.

Living with a local family is also an option as part of a drive to promote sustainable tourism.

These traditional dancers brought a touch of glamour to the event [EXPRESS NEWSPAPERS]

A holiday in Malaysia is about “experience, sharing and learning”, according to Dr Ng Yen Yen, chairman of Tourism Malaysia.

“Tourists can have the real experience through our homestay programmes. All visitors are invited to help conserve nature by planting a tree when they leave.”

She said Malaysia boasts a wealth of events through 2014 including music festivals, the Formula 1 Petronas Malaysia Grand Prix, and cultural celebrations.

Those who don’t want to veer too far off the beaten track can enjoy Malaysia’s stunning rainforests without travelling too far.

Dr Yen Yen added: “You can experience lush rainforests in our cities or just outside, you don’t have to go far.

“We have something for all, from families to golfers and foodies.

“Malaysia has everything but the snow.”

The campaign demonstrates the diversity and vibrancy of Malaysia [EXPRESS NEWSPAPERS]

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