Natasha Sass, Jack Tan become 'Friends' of HWC Malaysia

ASTRO AWANI

The appointment of local celebrities, Jack Tan and Natasha Sass, is another step taken by HWC in expanding its wings in Malaysia. - HWC's photo

KUALA LUMPUR: After a year of being based in Malaysia, the Taiwanese coffee brand, HWC Coffee confirmed its existence here in collaboration with two local celebrities, Natasha Sass and Jack Tan, as HWC Friends.

The unprecedented intertwining of the coffee industry and art marks an important step in promoting specialty coffee.

Jack Tan, 32 years old, formerly a member of the pop group 'Thomas & Jack', is now also an actor and has appeared in several films. He also enjoys outdoor activities, drift sports, a climber and runner

"As a coffee lover, I am honored to work with HWC. HWC Coffee is a respected coffee brand and I am excited to work with them and be a part of their journey," he said.

Meanwhile, Natasha Muhammad Salihin Sass, or Natasha Sass, is a 22-year-old Malaysian-German hybrid singer.

At the age of 13, she was invited to the United States (US) by producer Nick Trevisick for a music recording session. Then, at the age of 15, she started creating and composing music.

She has also performed with Datuk Seri Siti Nurhaliza and was a guest artist at Bruno Mars' concert in Malaysia in 2014.

Also a coffee lover, said Natasha, this is the first time she has been appointed as a brand ambassador for a coffee chain. For her, coffee is as important as music and she is looking forward to collaborating with HWC Coffee.

Apart from their confident personalities, Jack and Natasha are very concerned about the quality of life, in line with HWC Coffee's mission since its inception - prioritizing quality coffee and offering only high quality 'Specialty' coffee to the public.

Natasha and Jack during a visit to the HWC factory in Taiwan.

Meanwhile, the first HWC Flagship Store and Coffee Academy in the Klang Valley is scheduled to start operations this May.

In conjunction with that, HWC will launch two new types of coffee beans, namely HWC Taiwan Alishan Honey Roasted Coffee Bean and HWC Ethiopian Yirgacheffe Roasted Coffee Bean, which have already received Halal certification from the Taiwan Halal Integrity Development Association.

HWC Taiwan Alishan Honey Roasted Coffee Bean is a high-quality specialty coffee bean produced jointly by HWC Coffee and Teofahza Specialty Coffee Studio, and will be sold exclusively at the HWC Coffee Flagship Store. While HWC Ethiopian Yirgacheffe Roasted Specialty Coffee Bean will be available in August at every HWC Coffee Brand Store.

HWC Coffee Malaysia aims to open 40 more Brand Stores across Malaysia by 2023, and the closest one will be in Penang this April.

They also announced that the first overseas Flagship Store will be opened in Brunei in mid-April.