There's a new makeup trend taking social media by storm, with videos racking up tens of millions of views and influencers going viral just for trying it
The Asoka makeup trend has generated hundreds of thousands of posts on TikTok.
In the videos, creators style themselves with Indian bridal hair, makeup and clothing to the music from a version of the song San Sanana from the 2001 Bollywood movie Asoka starring Kareena Kapoor Khan and Shah Rukh Khan.
The videos are complex and highly stylized, involving quick cuts, synchronized hand gestures, facial expressions, lip syncing and head movements, plus bold colours and makeup similar to some of the styles featured in the film, including the bindi. Creators from around the world have posted that it's sometimes taken them eight hours or more to film their clips.
In Malaysia, a clip by Influencer Wawa Zainal has gone viral.
A comedy clip by Pak Azad trying to have a go at it has also gone viral!
@maamririkai World domination of ASOKA MAKE UP CHALLENGE. Comment down what country you’re from. ☺️👏🏻👏🏻 They are all so gorgeous! ❤️ #asoka #asokamakeup #asokamakeupchallenge #asokamakeupworld #makeup #asokamakeupviral #fypシ ♬ suara asli - Sita Suwarnadwipa
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