Malaysia has 74 bubble tea brands, can you tell them all apart?
Tan Mei Zi
Malay Mail24 July 2019
View photos
Bubble tea shops can be found everywhere in the country from residential areas to shopping malls. — Bernama picMore
PETALING JAYA, July 24 — Malaysians are crazy about bubble tea, but it takes a sharp eye to tell the difference between the 74 brands currently operating in the country.
With so many names floating around in the market, even the most discerning boba enthusiast might have trouble distinguishing their favourite teas from similar competitors.
Put your love for bubble tea to the test and read on to see if you can spot the difference between these brands.
The Alley and Daboba
View photos
The logos for The Alley and Daboba both feature woodland creatures. — Picture via Instagram/thealley.my and dabobamalaysiaMore
Known for their take on the popular brown sugar milk beverage, The Alley and Daboba share a signature menu item along with similar aesthetics.
The brands feature their names printed on unfolding scrolls and their drinks are packaged in cups with rounded bases which give off a matching visual impact.
If you’re still a boba novice, look out for the woodland animals (a deer for The Alley and a brown bear for Daboba) on their logos to tell the brands apart easily.
Heycha and Yicha
View photos
The two businesses are known for their zingy fruit tea drinks. — Picture via Instagram/yicha_malaysia and myheychaMore
Heycha and Yicha both have similar-sounding names and include refreshing fruit teas as part of their star offerings.
It’s common for bubble tea brands to include “cha” in their names, which means “tea” in Chinese.
The two brands also feature tea leaves in their logos but set themselves apart from each other through their minimalist yet unique designs.
Long Live The Tea and Pintea
View photos
The heart-shaped sticks make these beverages Instagram-worthy. — Picture via Instagram/pinteamalaysia and Facebook/Long Live The Tea - MalaysiaMore
Long Live The Tea and Pin Tea serve their beverages in tall cups with cute heart-shaped sticks to plug the opening in your drinks.
Both brands have bright pops of colour on their menu thanks to the various fruit teas they serve up, but they can be differentiated through their distinctive logos.
With such an intensely saturated market, it’s important for bubble tea businesses to maintain a strong brand identity by adhering to trademark laws and giving their own twist to well-loved products.
Henry Goh & Co is the leading intellectual property (IP) firm in Malaysia with strategic expertise in trademark, patent, industrial design and copyright protection.
Getting brands to stand out from the crowd through IP awareness is one of the firm’s key aims with their clients, local and overseas.
To find out more about Henry Goh & Co and their services, visit their official website.
* This article is brought to you by Henry Goh & Co.
